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Tips and tricks for using WordPress to promote yourself as an online game developer.

Being an online game developer is all about promoting yourself in the best possible way, especially if you are in the developer who doesn’t have the backing of a major corporation. Thankfully, you can use WordPress which is a website making software. This can be really helpful for creating a lot of opportunities as an online game developer, but you wouldn’t necessarily know these opportunities unless they were told to you, so let’s take a look at what we can do. 

Building a WordPress Site

Well, the first thing that you’re going to want to do is make a WordPress site. This isn’t difficult, and does depend generally and what kind of website you want to have, but this is without a doubt the best first step. 

If you’re not sure how to build a WordPress site, there are plenty of tutorials and articles you can read on the Internet which will help you figure it out. As a website creation service, WordPress offers a level of support for all users, but for more specific information you might find that a dedicated WordPress Guide is better. The good thing about WordPress is that with all different plug-ins and themes you can get access to, it’s not difficult to customise your experience to suit your personal needs as an online game developer.

Look at Promotional Opportunities 

When we look at a lot of WordPress sites, we immediately think of the opportunities we have in terms of promotion. That is pretty much why you have made this website, so you can use it to promote your online game, and maybe talk about some of the different stages of its development. It really is your choice, but there are quite a few different things you can do, so here is a non-exhaustive list. 

You could use WordPress as a way of communicating the development of your game. If you release a blog post every few months informing people what progress you’ve made, how the game is coming along, what are your hopes and dreams in the future, you’re connecting with your audience in a way that you couldn’t possibly do before. You could also use your WordPress site as being the main marketing tactic and tool that you use to promote your game when it’s finished. You could very easily post videos of gameplay, interviews with developers, maybe a behind-the-scenes film. There’s a lot that you can do here, and it really does make it quite easy to implement WordPress into your career as an online game developer. 

Alternatively, your WordPress site can very easily be the place where an online community springs up. If you have a group of people who are fans of your game, then it may be worth having a general chat room installed where they can talk about their experiences, swap gameplay tips, and genuinely get in touch with you, the developer, about the game. The really great thing about online communities is that they can and often do come from absolutely nowhere, with all it takes is a handful of people to start talking and interacting regularly to introduce other people.

So as you can probably tell, there are a lot of ways that you can use a WordPress site to communicate a message, get in touch with people, or genuinely just keep people up-to-date on the development of your game. Because WordPress is so easy to use, it’s often a very popular site for people to make websites with, and this means that there are a lot of sites on the web which offer exclusive access to information about online game development. Let us put it like this. As a developer, you have to try and advertise your games as many people as possible, right? So the end I will always be to have a central hub in which people can communicate and connect with you. The website can do that really well, so it’s worth investing in the time it takes to make a proper one. A lot of game developers don’t think to use a WordPress site, so more often than not they don’t quite have the same reaches everybody else. The higher that you rank with your website, the better it will be for overall sales of your game, and your reputation as a provider. It’s just basic marketing at the end of the day.